With (30) years of sales and marketing experience, SMI has performed scores of sales and marketing tasks at all levels. Having a diversity of successful strategic and tactical experiences with companies of varying sizes, types and needs uniquely qualifies SMI to work with your company to help boost your sustainable sales.
These are a few examples but for more information, please contact us.
Integrated Sales & Marketing
Developed an annual integrated sales & marketing program with sales tools for 100+ US sales force for $289MM business sector. Plan and execution exceeded sales quota for two years while keeping under $600MM marketing budget.
New Product Launch
Created then implemented new product launch to include billboards, PR events, road shows to major accounts, special demonstration vehicles, direct mailers, audio telemarketing with president of company and managing special partners’ activities & promotions. Resulting integrated approach surpassed 400% of sales quota for first two quarters.
Market Research/Marketing Campaign
Major pharmaceutical company needed to confirm potential for four “emerging markets” then select best potential to contact/sell physicians and state immunization personnel in the most efficient manner. SMI increased sales by 13% in selected new market while completing project on time and under budget.
Sales & Marketing Outsourcing
Acted as outsourced sales manager for small business manufacturer managing people and programs to generate sales in primary marketplace. Achieved 30% growth annually for over four years.