For years, companies have established sales activities and marketing activities as separate yet related entities. The preeminence of sales has often overshadowed marketing’s critical role. In truth, in order to boost Awareness then Preference of your offering(s), both sales and marketing are vital and both need to be planned together as ONE.
Customers first [...]

Many companies have one or multiple sales teams who sell directly to prospects or who sell through third party channel partners to prospects.  One way to help increase sales is to assess your sales team(s) and the sales approach(s) used for inside sales or outside sales – whether selling direct [...]